Plunge

Plunge offers innovative cold plunges and saunas, focused on contrast therapy and preventative health.

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About Plunge

Plunge originated in California in 2020 as a response to the limitations imposed by the pandemic, initially focused on creating a best-in-class cold plunge experience. The company has since expanded to include high-heat saunas, reflecting a broader commitment to contrast therapy and wellness. Plunge’s growth strategy has centered around organic outreach to health and wellness influencers, and was notably amplified by an appearance on Shark Tank.

The brand emphasizes thoughtful engineering validated by a substantial number of user sessions, alongside elite customer support and innovative technology like a dedicated mobile app and remote diagnostics. Plunge products are assembled and manufactured in the USA, underlining a commitment to quality and supporting a purpose-driven mission to make preventative health accessible and mainstream through the practice of contrast therapy. A Plunge represents not just a product, but an entry point into a community focused on resilience.

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