Premier Plunge

Premier Plunge was founded by twin brothers with a background in business and a passion for sports and holistic well-being. Inspired by a trip to the Canadian Rockies and the practice of contrast therapy, the brand focuses on creating accessible cold plunge systems for home use. Premier Plunge emphasizes the aesthetic appeal of their products, incorporating real wood designs to distinguish them from more utilitarian alternatives. The company’s systems feature advanced filtration, heating, and ozone systems, and use powerful chillers capable of reaching temperatures as low as 3 degrees, aiming to provide cold, clean water for therapeutic purposes. A Premier Plunge system is designed to integrate into home environments as a functional and visually appealing wellness feature.

The design philosophy behind a Premier Plunge unit centers around creating a luxurious experience, recognizing the commitment to a balanced lifestyle that cold plunging supports. The brand aims to share the advantages of hot-cold therapy with individuals and families, making wellness practices readily available.